{"id":8701,"date":"2016-02-17T18:26:23","date_gmt":"2016-02-17T21:26:23","guid":{"rendered":"http:\/\/www.impacta.com.br\/blog\/?p=8701"},"modified":"2016-02-17T18:26:23","modified_gmt":"2016-02-17T21:26:23","slug":"6-motivos-e-12-estatisticas-para-voce-investir-em-marketing-de-conteudo","status":"publish","type":"post","link":"https:\/\/www.impacta.com.br\/blog\/6-motivos-e-12-estatisticas-para-voce-investir-em-marketing-de-conteudo\/","title":{"rendered":"Como investir em Marketing de Conte\u00fado?"},"content":{"rendered":"<p style=\"text-align: left;\"><span style=\"font-size: 14pt;\">O <a title=\"A import\u00e2ncia do Marketing Digital para as empresas. Entenda!\" href=\"https:\/\/www.impacta.com.br\/blog\/2017\/04\/17\/a-importancia-do-marketing-digital-para-as-empresas-entenda\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing digital<\/a> mudou a maneira das empresas e marcas se comunicarem, atra\u00edrem clientes e se relacionarem com seu p\u00fablico. (<a title=\"Confira as principais diferen\u00e7as entre marketing digital e tradicional\" href=\"https:\/\/www.impacta.com.br\/blog\/2015\/11\/03\/confira-as-principais-diferencas-entre-marketing-digital-e-tradicional\/\" target=\"_blank\" rel=\"noopener noreferrer\">Entenda as principais diferen\u00e7as entre o marketing tradicional e o digital<\/a>). E uma parte muito importante dessa nova era \u00e9 o conte\u00fado!<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 14pt;\">O <strong>Marketing de conte\u00fado<\/strong> &#8211; ou Content Marketing &#8211; visa atrair e engajar o p\u00fablico-alvo da sua empresa atrav\u00e9s da produ\u00e7\u00e3o de conte\u00fado relevante e valioso para ele. <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 14pt;\">Oferecendo artigos, <a href=\"https:\/\/www.impacta.com.br\/materiais-educativos.php\" target=\"_blank\" rel=\"noopener noreferrer\">e-Books<\/a>, v\u00eddeos, tutoriais e outros tipos de conte\u00fado, voc\u00ea atrai interessados e cria uma percep\u00e7\u00e3o positiva da sua marca, sempre com o objetivo final de gerar mais vendas e exposi\u00e7\u00e3o da marca.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Para facilitar, separamos alguns n\u00fameros que mostram que voc\u00ea deve <span style=\"color: #008000;\">come\u00e7ar a investir em Marketing de Conte\u00fado agora<\/span>. Veja:<\/span><\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-size: 14pt;\"><strong>6 motivos e 12 n\u00fameros para investir em Marketing de Conte\u00fado<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><strong>\u00a0<a href=\"https:\/\/www.impacta.com.br\/blog\/wp-content\/uploads\/2016\/02\/shutterstock_125973659.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8703\" title=\"Investir em marketing de conte\u00fado \u00e9 mais barato e pode ser mais efetivo do que a\u00e7\u00f5es tradicionais\" src=\"https:\/\/www.impacta.com.br\/blog\/wp-content\/uploads\/2016\/02\/shutterstock_125973659.jpg\" alt=\"Investir em marketing de conte\u00fado \u00e9 mais barato e pode ser mais efetivo do que a\u00e7\u00f5es tradicionais\" width=\"350\" height=\"233\" \/><\/a><\/strong><\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-size: 14pt;\"><strong>1 &#8211; O marketing tradicional perde for\u00e7a<\/strong><\/span><\/h2>\n<ul>\n<li style=\"text-align: left;\"><span style=\"font-size: 18pt;\"><strong><span style=\"color: #ff0000;\">38%<\/span> &#8211;<\/strong> <\/span><span style=\"font-size: 14pt;\">Foi a queda de audi\u00eancia m\u00e9dia da TV Globo entre 2004 e 2014. O SBT perdeu 33% no mesmo per\u00edodo.<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-size: 18pt;\"><strong><span style=\"color: #ff0000;\">540.000<\/span> &#8211;<\/strong> <\/span><span style=\"font-size: 14pt;\">\u00c9 o\u00a0n\u00famero de telefones cadastrados no\u00a0Procon\u00a0de S\u00e3o Paulo\u00a0para n\u00e3o receber chamadas de\u00a0telemarketing.<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: left;\"><span style=\"font-size: 14pt;\"><strong>2 &#8211; O p\u00fablico est\u00e1 na internet<\/strong><\/span><\/h2>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: 18pt;\"><strong><span style=\"color: #008000;\">3h40<\/span> <span style=\"color: #008000;\">&#8211;<\/span><\/strong><\/span> <span style=\"font-size: 14pt;\">\u00e9 o tempo m\u00e9dio que um brasileiro maior de 16 anos passa por dia na internet, segundo a Secretaria de Comunica\u00e7\u00e3o Social. Esse tempo \u00e9 maior do que em qualquer outro meio de comunica\u00e7\u00e3o.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 18pt;\"><strong><span style=\"color: #008000;\">89 milh\u00f5es<\/span> <span style=\"color: #008000;\">&#8211;<\/span><\/strong><\/span> <span style=\"font-size: 14pt;\">\u00e9 o n\u00famero de brasileiros que usam o Facebook. As redes sociais s\u00e3o muito utilizadas para consumir e compartilhar conte\u00fado.<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: left;\"><span style=\"font-size: 14pt;\"><strong>3 &#8211; O Marketing de conte\u00fado \u00e9 efetivo<\/strong><\/span><\/h2>\n<ul>\n<li style=\"text-align: left;\"><span style=\"font-size: 18pt;\"><strong><span style=\"color: #008000;\">67%<\/span>\u00a0 <span style=\"color: #008000;\">&#8211;<\/span><\/strong><\/span> <span style=\"font-size: 14pt;\">mais leads recebem as\u00a0empresas\u00a0que mant\u00e9m um blog atualizado, segundo\u00a0o site Viver de Blog.<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-size: 18pt; color: #008000;\"><strong>62%\u00a0 &#8211;<\/strong><\/span> <span style=\"font-size: 14pt;\">mais barato \u00e9 o marketing de conte\u00fado em rela\u00e7\u00e3o ao tradicional. Al\u00e9m disso, com conte\u00fado s\u00e3o <span style=\"color: #008000;\">gerados 3 vezes mais leads<\/span>. Os dados s\u00e3o do DemandMetric.<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: left;\"><span style=\"font-size: 14pt;\"><strong>4 &#8211; Est\u00e1 em constante crescimento<\/strong><\/span><\/h2>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"color: #008000;\"><strong><span style=\"font-size: 18pt;\">69% &#8211;<\/span><\/strong> <\/span><span style=\"font-size: 14pt;\">dos profissionais que trabalham marketing de conte\u00fado planejam aumentar o or\u00e7amento para os pr\u00f3ximos anos, segundo levantamento da Rock Content.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #008000;\"><strong><span style=\"font-size: 18pt;\">82% &#8211;<\/span> <\/strong><\/span><span style=\"font-size: 14pt;\">dos profissionais que trabalham com marketing de conte\u00fado desejam aumentar o conhecimento da marca. Em segundo lugar vem a <strong>gera\u00e7\u00e3o de leads<\/strong>.<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: left;\"><span style=\"font-size: 14pt;\"><strong>5 &#8211; Conte\u00fado te ajuda a ganhar \u201cevangelizadores da marca\u201d<\/strong><\/span><\/h2>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"font-size: 18pt;\"><strong><span style=\"color: #008000;\">70%<\/span> <span style=\"color: #008000;\">&#8211;<\/span><\/strong> <\/span><span style=\"font-size: 14pt;\">dos clientes afirmam que marketing de conte\u00fado cria uma aproxima\u00e7\u00e3o com a empresa.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 18pt; color: #008000;\"><strong>50% &#8211;<\/strong><\/span> <span style=\"font-size: 14pt;\">do tempo online de um usu\u00e1rio \u00e9 gasto consumindo conte\u00fado.<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: left;\"><span style=\"font-size: 14pt;\"><strong>6 &#8211; Apare\u00e7a nas buscas<\/strong><\/span><\/h2>\n<ul>\n<li style=\"text-align: left;\"><span style=\"color: #008000;\"><strong><span style=\"font-size: 18pt;\">14,6% &#8211;<\/span><\/strong> <\/span><span style=\"font-size: 14pt;\">\u00e9 a taxa de fechamento de leads adquiridos atrav\u00e9s de forma org\u00e2nica &#8211; <a title=\"4 maneiras pr\u00e1ticas para melhorar o SEO de um site\" href=\"https:\/\/www.impacta.com.br\/blog\/2015\/04\/20\/4-maneiras-praticas-para-melhorar-o-seo-de-um-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO<\/a>. Em compara\u00e7\u00e3o a taxa para leads \u201c<em>outbound<\/em>\u201d &#8211; como impressos e mala direta &#8211; \u00e9 de apenas <span style=\"color: #ff0000;\">1,7%<\/span>.<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-size: 18pt; color: #008000;\"><strong>434% &#8211;<\/strong> <\/span><span style=\"font-size: 14pt;\">a mais de p\u00e1ginas indexadas nos buscadores. Esse \u00e9 o resultado de sites que t\u00eam blogs em compara\u00e7\u00e3o aos que n\u00e3o t\u00eam.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-size: 14pt;\">E a\u00ed, \u00e9 bastante motivo para voc\u00ea investir j\u00e1 no conte\u00fado, n\u00e3o \u00e9 mesmo? Deixe seu coment\u00e1rio e diga o que achou ou se ficou com alguma d\u00favida!<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 14pt;\">Conhe\u00e7a o curso de <a href=\"https:\/\/www.impacta.com.br\/curso\/Marketing-de-Conteudo-e-Inbound-Marketing.php\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing de Conte\u00fado e Inbound Marketing<\/a> da Impacta e seja um especialista na nova era de vendas e comunica\u00e7\u00e3o.<\/span><\/p>\n<div class=\"sharing-default-minimal post-bottom\"><div class=\"nectar-social default\" data-position=\"\" data-rm-love=\"0\" data-color-override=\"override\"><div class=\"nectar-social-inner\"><a href=\"#\" class=\"nectar-love\" id=\"nectar-love-8701\" title=\"Love this\"> <i class=\"icon-salient-heart-2\"><\/i><span class=\"love-text\">Love<\/span><span class=\"total_loves\"><span class=\"nectar-love-count\">0<\/span><\/span><\/a><a class='facebook-share nectar-sharing' href='#' title='Share this'> <i class='fa fa-facebook'><\/i> <span class='social-text'>Share<\/span> <\/a><a class='twitter-share nectar-sharing' href='#' title='Share this'> <i class='fa icon-salient-x-twitter'><\/i> <span class='social-text'>Share<\/span> <\/a><a class='linkedin-share nectar-sharing' href='#' title='Share this'> <i class='fa fa-linkedin'><\/i> <span class='social-text'>Share<\/span> <\/a><a class='pinterest-share nectar-sharing' href='#' title='Pin this'> <i class='fa fa-pinterest'><\/i> <span class='social-text'>Pin<\/span> <\/a><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>O marketing digital mudou a maneira das empresas e marcas se comunicarem, atra\u00edrem clientes e se relacionarem com seu p\u00fablico. (Entenda as principais diferen\u00e7as entre o marketing tradicional e o digital). E uma parte muito importante dessa nova era \u00e9 o conte\u00fado! O Marketing de conte\u00fado &#8211; ou Content Marketing &#8211; visa atrair e engajar [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":17501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[361,31],"class_list":["post-8701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-content-marketing","tag-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Como investir em Marketing de Conte\u00fado?<\/title>\r\n<meta name=\"description\" content=\"Ainda tem d\u00favidas se deve investir em Marketing de Conte\u00fado? 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