{"id":18578,"date":"2020-11-09T08:00:00","date_gmt":"2020-11-09T11:00:00","guid":{"rendered":"https:\/\/www.impacta.com.br\/blog\/?p=17468"},"modified":"2020-11-09T08:00:00","modified_gmt":"2020-11-09T11:00:00","slug":"google-papel-marketing-digital","status":"publish","type":"post","link":"https:\/\/www.impacta.com.br\/blog\/google-papel-marketing-digital\/","title":{"rendered":"Google e seu Papel no Marketing Digital &#8211; LIVE"},"content":{"rendered":"<p><span style=\"font-size: 14pt;\">Quem atua ou estuda Marketing atualmente, com certeza, j\u00e1 sabe que o Google \u00e9 um dos canais mais importantes para o mercado digital, n\u00e3o \u00e9 mesmo? Afinal, o\u00a0chamado Marketing de busca \u00e9 um dos pilares do <a title=\"7 dicas para otimizar sua estrat\u00e9gia de Inbound Marketing\" href=\"https:\/\/www.impacta.com.br\/blog\/conheca-7-dicas-para-otimizar-sua-estrategia-de-inbound-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Inbound Marketing<\/a> e fundamental para praticamente todos os neg\u00f3cios nos dias de hoje. <\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Isso porque o padr\u00e3o de consumo atual est\u00e1 extremamente relacionado ao meio digital, permitindo que o usu\u00e1rio pesquise os melhores pre\u00e7os e condi\u00e7\u00f5es no produto ou servi\u00e7o que procura.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">E \u00e9 imposs\u00edvel falar de buscas sem falar do Google, n\u00e3o \u00e9 mesmo? Seja nas pesquisas org\u00e2nicas, em que <a title=\"Como as estrat\u00e9gias de SEO podem reduzir os custos do seu neg\u00f3cio?\" href=\"https:\/\/www.impacta.com.br\/blog\/como-as-estrategias-de-seo-podem-reduzir-os-custos-do-seu-negocio\/\" target=\"_blank\" rel=\"noopener noreferrer\">estrat\u00e9gias de SEO<\/a> fazem toda a diferen\u00e7a, ou com as diversas possibilidades de an\u00fancios na plataforma do <a title=\"Como se preparar para prova do Google Ads?\" href=\"https:\/\/www.impacta.com.br\/blog\/como-se-preparar-para-prova-do-google-ads-descubra-neste-post\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads,<\/a> a ferramenta \u00e9 l\u00edder global entre o p\u00fablico e anunciantes, dominando <strong>mais de 92% do mercado<\/strong>.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Para falar sobre esse universo de possibilidades do Google, convidamos <strong>Gustavo Loureira<\/strong>, especialista em solu\u00e7\u00f5es Google e professor do <a href=\"https:\/\/www.impacta.edu.br\/mba\/marketing-digital\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>MBA em Marketing Digital da Impacta<\/strong><\/a>. Assista agora!<\/span><\/p>\n<h2 style=\"text-align: center;\"><strong><span style=\"font-size: 14pt;\">Google e seu Papel no Marketing Digital:<\/span><\/strong><\/h2>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" width=\"600\" height=\"350\" src=\"\/\/www.youtube.com\/embed\/x9Dnf0rXWW8\"><\/iframe><\/p>\n<h3 style=\"text-align: center;\"><span style=\"font-size: 14pt;\"><strong>O que voc\u00ea ver\u00e1 no v\u00eddeo:<\/strong><\/span><\/h3>\n<ul>\n<li><strong><span style=\"font-size: 14pt;\">Qual \u00e9 a fatia do Google nesse mercado?<\/span><\/strong><\/li>\n<li><strong><span style=\"font-size: 14pt;\">Marketing de Busca = Curto prazo x Longo prazo;<\/span><\/strong><\/li>\n<li><strong><span style=\"font-size: 14pt;\">Como os usu\u00e1rios buscam;<\/span><\/strong><\/li>\n<li><strong><span style=\"font-size: 14pt;\">Anunciando na busca paga;<\/span><\/strong><\/li>\n<li><strong><span style=\"font-size: 14pt;\">Cen\u00e1rios Poss\u00edveis;<\/span><\/strong><\/li>\n<li><strong><span style=\"font-size: 14pt;\">A import\u00e2ncia de observar as mudan\u00e7as no algoritmo;<\/span><\/strong><\/li>\n<li><strong><span style=\"font-size: 14pt;\">Indicadores para gerenciar resultados de SEO;<\/span><\/strong><\/li>\n<li><strong><span style=\"font-size: 14pt;\">Cuidados na gest\u00e3o de resultados em Google Ads.<\/span><\/strong><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\"><strong>Quer saber mais sobre Google Ads e SEO?<\/strong> Inscreva-se na nossa Newsletter e fique por dentro das dicas e novidades em Marketing Digital!<\/span><\/p>\n<div class=\"sharing-default-minimal post-bottom\"><div class=\"nectar-social default\" data-position=\"\" data-rm-love=\"0\" data-color-override=\"override\"><div class=\"nectar-social-inner\"><a href=\"#\" class=\"nectar-love\" id=\"nectar-love-18578\" title=\"Love this\"> <i class=\"icon-salient-heart-2\"><\/i><span class=\"love-text\">Love<\/span><span class=\"total_loves\"><span class=\"nectar-love-count\">0<\/span><\/span><\/a><a class='facebook-share nectar-sharing' href='#' title='Share this'> <i class='fa fa-facebook'><\/i> <span class='social-text'>Share<\/span> <\/a><a class='twitter-share nectar-sharing' href='#' title='Share this'> <i class='fa icon-salient-x-twitter'><\/i> <span class='social-text'>Share<\/span> <\/a><a class='linkedin-share nectar-sharing' href='#' title='Share this'> <i class='fa fa-linkedin'><\/i> <span class='social-text'>Share<\/span> <\/a><a class='pinterest-share nectar-sharing' href='#' title='Pin this'> <i class='fa fa-pinterest'><\/i> <span class='social-text'>Pin<\/span> <\/a><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Quem atua ou estuda Marketing atualmente, com certeza, j\u00e1 sabe que o Google \u00e9 um dos canais mais importantes para o mercado digital, n\u00e3o \u00e9 mesmo? Afinal, o\u00a0chamado Marketing de busca \u00e9 um dos pilares do Inbound Marketing e fundamental para praticamente todos os neg\u00f3cios nos dias de hoje. Isso porque o padr\u00e3o de consumo [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":17470,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,62],"tags":[407,371,794,1363,151],"class_list":["post-18578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carreira","category-marketing-digital","tag-administracao-do-banco-mysql","tag-automacao-de-marketing","tag-google-ads","tag-marketing-de-busca","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Google e seu Papel no Marketing Digital - LIVE<\/title>\r\n<meta name=\"description\" content=\"O Google \u00e9 fundamental para as Estrat\u00e9gias de Marketing Digital de Qualquer Empresa. Mas qual \u00e9 o seu papel? O que \u00e9 poss\u00edvel fazer? Saiba tudo na LIVE!\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.impacta.com.br\/blog\/google-papel-marketing-digital\/\" \/>\r\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Google e seu Papel no Marketing Digital - LIVE\" \/>\r\n<meta property=\"og:description\" content=\"O Google \u00e9 fundamental para as Estrat\u00e9gias de Marketing Digital de Qualquer Empresa. Mas qual \u00e9 o seu papel? O que \u00e9 poss\u00edvel fazer? 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