{"id":14248,"date":"2019-03-15T10:36:42","date_gmt":"2019-03-15T13:36:42","guid":{"rendered":"http:\/\/www.impacta.com.br\/blog\/?p=14248"},"modified":"2021-01-05T09:43:18","modified_gmt":"2021-01-05T12:43:18","slug":"congresso-aborda-tendencias-ads-e-performance-e-commerce","status":"publish","type":"post","link":"https:\/\/www.impacta.com.br\/blog\/congresso-aborda-tendencias-ads-e-performance-e-commerce\/","title":{"rendered":"Congresso aborda Ads e performance no E-commerce"},"content":{"rendered":"<p><span style=\"font-size: 14pt;\">Com crescimento de 12% no <a title=\"Guia do Profissional de E-commerce \u2013 E-book Gratuito\" href=\"https:\/\/www.impacta.com.br\/blog\/2018\/08\/17\/guia-do-profissional-de-e-commerce-e-book-gratuito\/\" target=\"_blank\" rel=\"noopener noreferrer\">e-commerce<\/a> em 2018 &#8211; mesmo em um ano repleto de desafios como greves e eventos de elei\u00e7\u00f5es e Copa do Mundo -, empres\u00e1rios j\u00e1 come\u00e7aram a tra\u00e7ar o planejamento para 2019, decidindo onde e como investir tempo e dinheiro para aumentar ainda mais a performance e resultado das opera\u00e7\u00f5es.<\/span><br \/>\n<span style=\"font-size: 14pt;\">Pensando nisso, o <a href=\"https:\/\/www.ecommercebrasil.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>E-Commerce Brasil<\/strong><\/a> promove o <a href=\"https:\/\/eventos.ecommercebrasil.com.br\/congresso-ads-performance\/?u=impacta-treinamentos&amp;utm_source=impacta\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Congresso Ads&amp;Performance<\/strong><\/a>, que acontece nos dias 26 e 27 de mar\u00e7o, no Transam\u00e9rica Expo Center, reunindo tr\u00eas mil congressistas para troca de conhecimento e conte\u00fados focados em performance e m\u00eddia para lojas virtuais.<\/span><\/p>\n<h2><strong><span style=\"font-size: 14pt;\">9\u00ba\u00a0Congresso Ads e Performance<\/span><\/strong><\/h2>\n<p><span style=\"font-size: 14pt;\">J\u00e1 em sua nona edi\u00e7\u00e3o, o evento ter\u00e1 sete \u00e1reas para realiza\u00e7\u00e3o de palestras e workshops, entre eles espa\u00e7os de conte\u00fado t\u00e9cnico focado em temas como\u00a0<strong>Google, Facebook Ads, Pequenas Empresas, <a title=\"Quais os cursos necess\u00e1rios para se tornar um cientista de dados?\" href=\"https:\/\/www.impacta.com.br\/blog\/2018\/08\/31\/quais-os-cursos-necessarios-para-se-tornar-um-cientista-de-dados\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dados<\/a>, B2B e Experi\u00eancia do Cliente.<\/strong><\/span><br \/>\n<span style=\"font-size: 14pt;\">O evento conta ainda com um sal\u00e3o de neg\u00f3cios com mais de <strong>60 expositores<\/strong>, al\u00e9m de mentoria e espa\u00e7o ideal para networking.<\/span><br \/>\n<span style=\"font-size: 14pt;\">Entre as novidades nas palestras de 2019, est\u00e1 a participa\u00e7\u00e3o de executivos de empresas nacionais e internacionais. Confira alguns nomes e temas ministrados:<\/span><\/p>\n<ul>\n<li>\n<h3><span style=\"font-size: 14pt;\"><strong>Austin Knight, designer de produtos do Google no Vale do Sil\u00edcio<\/strong><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">Em 2015, o Google come\u00e7ou a notar uma tend\u00eancia distinta em sua pesquisa: os usu\u00e1rios estavam se sentindo sobrecarregados pelos dispositivos digitais em suas vidas e expressaram um forte desejo de se desconectar. Nesta palestra, Knight explora o que torna um usu\u00e1rio satisfeito e saud\u00e1vel, com cases e exemplos da pr\u00f3pria empresa.<\/span><br \/>\n&nbsp;<\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\"><strong>Simone Sancho, gerente executiva de marketing digital e CRM para a Am\u00e9rica Latina da Sephora<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">Nesta palestra, Simone Sancho vai subir ao palco para falar sobre como ultrapassar as barreiras de elasticidade das m\u00eddias convencionais e chegar aos novos consumidores<\/span><\/p>\n<ul>\n<li>\n<h3><span style=\"font-size: 14pt;\"><strong>Marcel Albuquerque, head de E-commerce da Jequiti Cosm\u00e9ticos <\/strong><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">Como o mobile mudou o jogo ao longo dos anos? Aqui, durante o painel, Albuquerque vai abordar temas como aquisi\u00e7\u00e3o e performance, downloads, indicadores, convers\u00e3o e churn, al\u00e9m da mudan\u00e7a no comportamento mobile ao longo dos anos.<\/span><\/p>\n<ul>\n<li>\n<h3><span style=\"font-size: 14pt;\"><strong>Patricia Leka, head de Self-Service Advertising do LinkedIn<\/strong><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">Patricia Leka vai discutir a evolu\u00e7\u00e3o do funil de e-commerce para B2B e a import\u00e2ncia de conte\u00fado e segmenta\u00e7\u00e3o para gera\u00e7\u00e3o de leads qualificados. Quais s\u00e3o os aspectos-chave para o processo de venda nesse mercado?<\/span><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"font-size: 14pt;\">Para n\u00e3o perder nenhuma dessas palestras, inscreva-se aqui no\u00a0<a href=\"https:\/\/eventos.ecommercebrasil.com.br\/congresso-ads-performance\/?u=impacta-treinamentos&amp;utm_source=impacta\">Congresso Ads\u00a0e Performance<\/a> com valor promocional!<\/span><\/strong><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"font-size: 14pt;\">\u00a0<a href=\"https:\/\/eventos.ecommercebrasil.com.br\/congresso-ads-performance\/?u=impacta-treinamentos&amp;utm_source=impacta\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14249\" src=\"https:\/\/www.impacta.com.br\/blog\/wp-content\/uploads\/2019\/03\/Facebook-1200x628-1-1024x536.png\" alt=\"Facebook - 1200x628-1\" width=\"600\" height=\"314\" \/><\/a><\/span><\/strong><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 14pt;\"><strong><em>Congresso Ads e Performance<\/em><\/strong><\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><strong><em>Local<\/em><\/strong><em>: Transam\u00e9rica Expo Center \u2013 Av. Dr. M\u00e1rio Villas Boas Rodrigues, 387 (Santo Amaro)<\/em><\/span><br \/>\n<span style=\"font-size: 14pt;\"><strong><em>Data<\/em><\/strong><em>: 26 e 27 de mar\u00e7o de 2019<\/em><\/span><\/p>\n<div class=\"sharing-default-minimal post-bottom\"><div class=\"nectar-social default\" data-position=\"\" data-rm-love=\"0\" data-color-override=\"override\"><div class=\"nectar-social-inner\"><a href=\"#\" class=\"nectar-love\" id=\"nectar-love-14248\" title=\"Love this\"> <i class=\"icon-salient-heart-2\"><\/i><span class=\"love-text\">Love<\/span><span class=\"total_loves\"><span class=\"nectar-love-count\">0<\/span><\/span><\/a><a class='facebook-share nectar-sharing' href='#' title='Share this'> <i class='fa fa-facebook'><\/i> <span class='social-text'>Share<\/span> <\/a><a class='twitter-share nectar-sharing' href='#' title='Share this'> <i class='fa icon-salient-x-twitter'><\/i> <span class='social-text'>Share<\/span> <\/a><a class='linkedin-share nectar-sharing' href='#' title='Share this'> <i class='fa fa-linkedin'><\/i> <span class='social-text'>Share<\/span> <\/a><a class='pinterest-share nectar-sharing' href='#' title='Pin this'> <i class='fa fa-pinterest'><\/i> <span class='social-text'>Pin<\/span> <\/a><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Com crescimento de 12% no e-commerce em 2018 &#8211; mesmo em um ano repleto de desafios como greves e eventos de elei\u00e7\u00f5es e Copa do Mundo -, empres\u00e1rios j\u00e1 come\u00e7aram a tra\u00e7ar o planejamento para 2019, decidindo onde e como investir tempo e dinheiro para aumentar ainda mais a performance e resultado das opera\u00e7\u00f5es. Pensando [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16909,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1092,62],"tags":[793,37,794,362,175,31,665],"class_list":["post-14248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-impacta","category-marketing-digital","tag-ads","tag-e-commerce","tag-google-ads","tag-inbound-marketing","tag-marketing","tag-marketing-digital","tag-performance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Congresso aborda Ads e performance no E-commerce<\/title>\r\n<meta name=\"description\" content=\"Todo E-commerce precisa conhecer as novidades para continuar com resultados. 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